Winter Colors: How to Choose the Tones That Brighten Even the Coldest Days

by Roberto Belloni November 27, 2025

There are colors that, as soon as you put them on, transform your mood. And winter—with its softer light and crisp days—is the perfect season to rediscover them.

In recent years, we've learned that deep tones aren't synonymous with darkness: they can be a subtle way to enhance any look, especially when your winter wardrobe palette revolves around coats, soft sweaters, and cozy knitwear.

In this article, we explore some key colors of the season and how to use them in everyday life.

Ruby: the tone that lights up every outfit

>> Dalila square-toe ballerina in ruby velvet <<

Ruby is one of the most captivating winter colors. It has a precious and decisive character, yet remains elegant and versatile.

He's doing very well:

with black, for more defined looks
with light grey, for a delicate contrast
with denim, for a surprisingly modern effect

It's a color that suits both those who love essential looks and those who want to add personality to their steps.

Dark Brown: The Season's Warm Neutral

>> Nicole ballerina in dark brown nappa leather <<

Dark brown is a refined alternative to black when you want something softer and more natural.

It works perfectly:

with beige and ivory
with ice-colored knitwear
next to the warm tones of gold

It's a color that suits any occasion, from the office to the weekend, and becomes even more interesting when interpreted on materials like nappa and suede.

Dark green: deep and elegant

>> Bhagwan Moccasin in Dark Green Suede <<

Dark green is one of those colors that seems difficult until you try it. In reality, it brightens up winter looks so much, precisely because it's a departure from the usual neutrals.

Adds character:

on wool coats and trousers
with the cream
with warm brown even in lighter shades

It's a perfect color for those who want something different from the usual, but still refined.

Marsala: the color that warms

>> Friulana Ortensia in Marsala velvet <<

Marsala combines the depth of red tones with the warmth of brown. It's ideal for creating an everyday look without overdoing it.

It works particularly well:

with pink and powder tones
with warm white
with very light patterns, such as small stripes or micro polka dots

On a shoe, it becomes a rich shade that immediately enhances the entire outfit.

How to choose the right color for you

There are no rules, but some guidelines can help you on days when you want to dress simply yet elegantly.

Choose a deep color as a focal point. A ruby or dark brown shoe can transform a basic look.
Start with your existing palette. If you often use neutral colors, a single colorful accessory makes a difference.
Combine materials and shades. Suede and nappa interpret the same shade in completely different ways: the former softer, the latter brighter.

Winter isn't a dark season. It's the time when deep colors finally find their natural place. Whether you choose a deep ruby, a deep green, or an elegant dark brown, each shade becomes a way to express who you are—even on the coldest days.

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